One Thousand — Your AI Breakthrough Company

One Thousand has set out to co-create 1,000 Artificial Intelligence breakthroughs with their clients. There are some serious misconceptions about AI floating around: that it’s complicated, costs a fortune, and takes forever. But we are here to prove otherwise. One Thousand partnered with CRU to have their brand (and new name) reflect the ambitious and sometimes nerdy nature of their company, launching to reach a larger number of client breakthroughs.

Made with:
CRU Brand Consultancy

Contribution
✺ Brand Identity
✺ Brand Strategy
✺ Web Design
✺ Art Direction
✺ Collateral

N26 Rebrand & N26 You Out of Home — Launching a Individualist Banking Tier

N26 Brand Refinement:

Contribution
✺ Color Palette 
✺ Typography Selection
(GT America Super Family by Grilli Type) 

N26 You OOH:
Launching a Individualist Banking Tier

Contribution
✺ Art Direction
✺ Creative Concept
✺ Product Positioning
✺ Production Files

Credits: 
Photography & Video (Lifestyle) → Haw-Lin
Photography (Card) → Igna Masche
Set Design (Card) → Rebecca Martin

Made with:
N26 Creative Studio

AI Propos — Setting the tone for an invite-only AI event

AI Propos speaks to the curious and accomplished Thought Leaders in AI over a plate. Self-confident in the knowledge of their pedigree, they push beyond the cliched meetups of sector, hosting with an elegant and tongue-in-cheek voice we're confident that the future is cooked up at dinner. 

Made with: 
CRU Brand Consultancy

Contributions:
✺ Brand Strategy
✺ Brand Identity
✺ Collateral

N26 Digital Membership Campaign — Revamping the look of banking across channels

N26 You and Metal are membership tiers that offer industry first offerings and benefits. 
We developed a strong art direction that specifies the offering and served as the engaging visual that the memberships needed to reintroduce themselves to customers and potential customers across digital channels. 


Made with:
N26 Creative Studio

Credit: 
Photography → Caroline Fayette
Set Stylist → Marina Melentiva
Wardrobe → Cathrin Sonntag 

Contribution:
✺ Art Direction
✺ Creative Concept
✺ Talent Sourcing
✺ Product Marketing Strategy